From the Global Student Living Conference 2019. Head here to register your interest for future GSL conferences, and learn more about the GSL Conference here.

Arnold Ma, founder of Qumin – a digital marketing agency specialising in Chinese creative branding and marketing – talks here about how UK universities, accommodation providers and other providers of student services can target Chinese students far more effectively by creating campaigns that are specifically relevant to them.

With Chinese students making up huge numbers of international students in the US, UK, Australia and elsewhere, this is a great primer on improving your global strategy and building bridges with students from the world’s most populous nation.