In conclusion…

From students who want to seek out better standards of education, to those that simply don’t have the facilities at home, there are plenty of motivations for students in African to head abroad. And with a reputation for quality, UK universities are well placed to attract a segment of these students.

From dedicated landing pages for African students to user generated content and targeted advertising, there are plenty of opportunities for getting your university noticed.

But as always, a structured approach is required – no two African countries will require exactly the same approach.

It’s clear that Africa is already a big, and growing, market for international student recruitment. Home to the youngest population in the world, there’s no time like the present to focus on international student recruitment in Africa.