Summary:
- Accor has partnered with French company Aken Ecosystemes to develop hybrid student accommodation and hospitality projects under the Jo&Joe brand, targeting at least 10 sites across key French cities to address the country’s student housing shortage.
- The first project will open in 2028 in Val d’Europe near Paris, featuring 156 hotel rooms, 113 student apartments, over 9,000 sq metres of education and co-working spaces, and social amenities designed to serve both students and other guests year-round.
- This initiative revitalises Jo&Joe’s development pipeline, which currently includes limited projects in China and Mexico, by introducing a mixed-use model that combines student living with hostel and hotel elements to meet evolving demand in the French market.
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