“ Managing a mix of accommodation types and ownership models across several campus locations can be complex, so having clear and consistent performance insight is essential. The GSL Index gives us a reliable overview of how our accommodation is performing across key measures such as Net Promoter Score (NPS), satisfaction with management, Wi-Fi provision, and study space.

We use this feedback to shape our investment decisions, develop targeted action plans to improve satisfaction, and monitor how our accommodation partners are performing. What makes the insight particularly valuable is that it comes directly from our students. It provides an honest sense-check of the lived experience in our residences and helps ensure we are responding to what matters most to them.

“ The Index separates operational performance from structural factors. In some cases, elements such as bedroom size or building facilities are fixed, but the data around value for money and overall satisfaction can highlight areas where we can work with partners and clients to improve perception and resident experience.

Being able to look across the portfolio and quickly identify schemes that are performing strongly from a customer perspective is invaluable. It allows us to understand what is working well and replicate those successes elsewhere. I have not seen anything else on the market aimed at student accommodation that is as comprehensive or robustly calibrated.