In conclusion…

In addition to how their spending significantly boosts the UK economy, students offer plenty of other economic benefits. As interns and graduates, they offer a fresh perspective and can apply new and innovative ideas. They can also offer local businesses excellent opportunities for creative collaborations that are mutually beneficial.

Establishing ties with a university can help tap into this powerful resource, though a formal set-up isn’t always required. To do this, businesses can research their local universities and consider attending career fairs or offering student tours. Any alumni already at the business could offer a potential introduction and connection.

A group of students walks down a street

When it comes to appealing to students, our featured experts suggested empowering and investing in them, as well as evolving with them, as some of the most beneficial steps that can be taken. This can be initiated before they intern or graduate by offering to collaborate with them on their university projects (where appropriate).

Lastly, like the magazine at Garment Quarter, it pays to think outside the box and come up with fresh ideas that are unique to the business but will also resonate with the local student population.

Don’t miss out on the next big thing in student living – click here to subscribe to GSL News for free!