Summary:
- The Social Hub has appointed a new marketing leadership team under CMO Trix van der Vleuten to drive its European brand expansion, integrating expertise from top global consumer and lifestyle brands to enhance international collaboration and campaign-led growth.
- The refreshed team includes senior hires from Under Armour, Airbnb, Booking.com, and Four Seasons, tasked with advancing The Social Hub’s B Corp-certified brand by combining local storytelling with global strategy to boost awareness and engagement across consumer and B2B markets.
- Operating over 10,000 rooms in 21 hubs across 18 European cities, The Social Hub continues its expansion with recent openings in Glasgow, Rome, and Porto, and upcoming launches in Turin and Lisbon, reinforcing its hybrid hospitality model focused on community, social impact, and integrated living and working spaces.
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